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WeCare WeCare Logo

The logo is the hallmark of the WeCare program. Its design is in line with WeWire's corporate identity and is aligned with the brand logo. The program name also represents the content of the employee loyalty program - WeWire cares! As a design element, it is to be used in all measures of the program.

Colors and backgrounds

The logo is primarily used in the color version on a white background. For dark or red background, the negative version is used. For black and white applications, the logo is used in 100% black.

  • Color version

  • Black-and-white version

  • Negative version

Logo protection zone

A protection zone is defined for the WeCare logo - this specifies the minimum distance from other elements. This protection area is defined by the height of the logo itself.

  • The distance to other elements must be the height of the logo used in the application on all four sides. Above, below as well as rotated on the two short sides.

Standard size of logo and formats

The standard logo size is defined with a logo width of 48 mm for A4. In the case of larger formats, the logo is scaled proportionally. For DIN formats (A3, A4, etc.), this means a scaling factor of 1.

  • Maximum

  • DIN A 4 / Letter

    The size of the logo on a DINA 4 / US letter format is 48 mm wide.

  • Minimum

    The minimum size of the logo is 30 mm wide. When using smaller logos in print you should consult with the producer beforehand.

Changes / distortion

As a rule, the logo may be neither changed or distorted. Here are some examples of how the WeCare logo may not be used.

  • Colored background

  • Effects

  • If not perfectly legible

  • Compressed

  • Wrong color

  • Shown at an angle


The logo can be placed variably. Here, the graphic designer determines the best position (graphically speaking) for the medium in question.

Download Logo

You can download the WeCare logo as CMYK version for print production here.