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Basic elements Color scheme
When designing media and other applications, the colors used play a key role. They are oriented on the logo and characterize the corporate identity of WeWire.
WeWire corporate colors
Primary color red
WeWire Red is used for colored spaces and accentuated text such as headlines and sub-headlines. If possible, it should be printed in the special color HKS 15.
Secondary colors black, gray, and light gray
Black is used for all running text, gray for a second language in the same text block. Light gray can be used for graphics and light colored areas.
Film color
Oracal 751c – 306 (Carmine Red) is to be used for adhesive films.
Color space definitions
CMYK
Standard 4-color system in print area
HKS
Special color system in print area
Pantone (PMS)
Special color system recognized worldwide in the printing industry
RAL
Worldwide special color system for paints, textiles, etc.
