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Basic elements Typography
Corporate font
For all our brands of the Coroplast Group the corporate font is Helvetica Neue by Linotype. It is used on all of our designed and printed media. Running text is always set in Light font face, headlines and sub-headlines in Medium. These two standard font faces can be supplemented through italics or through other font weights.
Correspondence typeface and MS Office applications
The system font Arial (10 pt) is used in typical MS Office applications, e.g. Word. In e-mail correspondence the font size 11 pt is used. A Heiti typeface should always be used for Chinese. Arial Nova Light should always be used for headlines in PowerPoint presentations.
Application for print products
Running text is always set in Light font face, headlines and sub-headlines in Meidum. These two standard font faces can be supplemented through italics or through other font weights.
Line spacing for headlines is 120% of type size; for running text, it is 130%.
Tables
Structure
Tables follow a uniform structure. Here, a distinction is made between the header and the body cells below.
Header
The header is separated from the lower part of the table by means of a red line, 1 pt thick, with the top of the table remaining open. The cell contents of the header are also accentuated in red and in the defined, thicker font face.
Body cells
Each of the following rows is separated by a black hairline (0.25 pt). Such a hairline also closes the bottom of the table. The individual columns are also separated from the head to the foot of the table by means of a black hairline. However, the table remains open at the sides.
Distances between the table cells
Top/bottom: 1.25 mm left/right: 2 mm
Alignment
As a rule, text in the table cells is left-aligned. In the case of columns containing decimals, care should be taken that all decimal points (or decimal commas) are aligned correctly.
Lines
If lines are used to structure texts or contents, these should generally be in 1 pt (red) or 0.25 pt (black) too.
