Basic elements Logo

The logo is always used in the colored version insofar as permitted by technical printing constraints. It is placed free on a white background. The primary color of WeWire is red. If the logo is to be placed on a colored background or on photographs, the color application in the corresponding area may not exceed 10%. For dark or red backgrounds, the negative version of the logo (white) should be used. For light backgrounds and black-and-white applications, the logo should be used in 100% black.

The standard logo size is defined with a logo width of 48 mm for A4. In the case of larger formats, the logo is scaled proportionally. For DIN formats (A3, A4, etc.), this means a scaling factor of 1.41 (141%) per format. In the case of A3, for example, this gives rise to a logo width of 68 mm (rounded off).

Formats smaller than A4

A logo width of 35 mm is used for formats that are smaller than A4 – e.g., A5 or DIN long – and for all envelopes. A logo width of 30 mm is used for business cards.

Minimum size

The minimum size of the logo is 20 mm in width. If smaller logos are used in printing, the producer should be consulted beforehand.

As a rule, the logo may be neither changed or distorted.

Examples of inadmissible usages

Here are a number of examples illustrating ways in which the WeWire logo may not be used. The logo can be placed on an image motif provided that it is still perfectly legible.