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Clip
The clip is the visual catchphrase for all of Tape’s publications and is clearly defined. Combined with emotional image motifs, this graphically supports the informative value of the content. The interaction of the individual elements in the design creates attention and makes our media stand out.
The clip is in two colors and only allowed in red and white. The red half of the clip can be used at the top or bottom.
Its line thickness depends on the size of the medium or the defined Tape logo and the reference value Y (line thickness) and is always 3Y.
The height and width of the clip are variable depending on the format of the medium; the width is always aligned with the grid and the column widths. Height is adjusted to the content within the clip (text or image). If text is inserted, a distance of 6Y must be maintained. Images are placed without distance.
The clip has a drop shadow on the outside (definition: see Views). The rectangle in the clip also has a drop shadow in the upper part.
