Basic elements Grid

All printed media are structured according to a defined design grid. The consistent use of the grid ensures a self-similarity across all media and formats. The application of the design grid and the distances is transferable to other formats.

Portrait format

The grid is created by dividing the area horizontally into 14 equally sized columns and vertically into 12 equally sized rows. The top two rows (or more) are reserved for placing the brand logos on white; the bottom row is also used for the white space and to position the claim and web address.

Note: The web address is used exclusively in external communication. The url (lower left) is not used in any internal media.

Landscape

The grid is created by dividing the area horizontally into 20 equally sized columns and vertically into 10 equally sized rows. The top two rows (or more) are reserved for placing the brand logos on white; the bottom row is also used for the white space and to position the claim and web address.

Note: The web address is used exclusively in external communication. The url (lower left) is not used in any internal media.