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Applications Advertisements

When designing advertisements for the Coroplast Group, the main focus is on people. They are the main visual subject.

Size A4 portrait format

  1. Grid
    For portrait formats, the 14 x 12 fixed grid is used.
  2. Logo
    In the interests of clear and unequivocal branding, the logo is always placed exactly in the middle of the top edge of the page and in the defined grid on white. Other guidelines for use 
  3. Claim
    The claim "Keeping you connected." represents our brand and is used prominently on all communication media. 
  4. Shifted Line
    The design element works with a line offset that can be used variably – always as aligned with the grid and the column widths. The vertical position of the shifted line depends on the quantity of text; the distance from the top of the page is at least 2 rows and a maximum of 6 rows up to half of the page size. Other guidelines for use 
  5. Overall effect
    The combination of the shifted line with image(s) and text must be used in such a way that it supports the intention to communicate – similarly to images – and is used harmoniously within a design area. 
  6. URL
    Our URL is set in Helvetica Neue Bold. By default, the URL is displayed at the bottom left.